The world's premier celebration of CX excellence


The International Customer Experience Awards is the world’s premier celebration of CX excellence.

No matter where you’re from or what business you’re in, CX professionals everywhere have the same aim - to put customers at the heart of everything. It’s a truly international movement.

And this is a truly international event!

ICXA brings the world’s top organisations together to compete for the most coveted accolades in CX - and we do this in an exciting, inspirational and educational way for everyone involved.

By entering these awards, you’ll have the opportunity to:

  • Share your CX story with independent judges
  • Learn from their expert feedback
  • Watch other companies present outstanding CX initiatives
  • Hear from global influencers in our #CXTrendTalks
  • Have an incredible shared experience with your team
  • Connect with hundreds of leading CX professionals

And that's just the tip of the iceberg! So take a look through the website, find out more about ICXA, and take your first steps towards becoming a Gold Winner!

Share Your Story and Learn From the Best

This is your chance to share your CX achievements with a huge global audience. We broke records with last year's event, 120 companies at the awards and 32 countries were represented. And this year is set to be even bigger!

Here's what a Winner's Journey involves:






Fairest Awards

Our commitment to fairness and transparency sets standards across the whole awards industry - we've consistently been awarded the Outstanding Trust Mark by the Independent Awards Standards Council.

All our judges are independent business professionals: they will assess your entry impartially and share constructive feedback on your initiative, helping your CX continue to improve.

Judges also receive CPD points for taking part: recognition of the knowledge sharing at the heart of every Awards International event.

If you want more information on our scoring process, just click on the video below!


Awards Experience

The Awards Finals on November 10 will be a historic occasion - the largest ever collection of CX case studies!

Hundreds of companies will be sharing their stories, building connections with each other and picking up ideas to implement in their own businesses. And you can join them!

Both the Awards Finals and Ceremony will take place Live Online, allowing professionals from all over the world to come together with ease. We encourage entrants to bring their whole team and celebrate their remarkable achievements together.

This is your time to shine!


Shaping the Global CX Movement

As close friends of the CXPA - our Global Partners in Advancing CX - we're proud to be champions of the CX discipline as a whole.

Our ICXA Steering Council is made up of the top CX professionals in the UK. They give us guidance and feedback on the quality and integrity of the awards, ensuring that we continually innovate and exceed all your expectations!

The Chair of the Steering Council for 2022 is Ian Golding.

Scroll down to see who's helping us make this the best ICXA yet!


Steering Council

Ian Golding

Founder - The Customer Experience Consultancy

Abdulaziz A. Alshamsan

Executive Director General for Customer Experience - Ministry of Human Resources and Social Development KSA

Gabrielle Dracopoulos

Head of Customer Success & Experience - Intuit

Vuk Vukanovic

Awards International Regional Manager - North America

Stevan Jankovic

Awards International - Customer Relationship Manager

Erbil Topgul

Director Customer Services - Samsung Electronics

Michela Cocco

Global CX & Innovation Manager - Nespresso

Andrew Carothers

Senior Manager, Digital Experience - Cisco Systems

Lynet Owuor

Head of Customer Experience Department - National Bank of Kenya

Looking to place your organisation at the forefront of CX excellence? Sponsoring the awards means aligning yourself with the highest standards in the world of customer experience – plus getting some amazing exposure for your brand.

We have a range of sponsorship packages to suit every budget – take a look at our brochure and decide what works best for you.