4 Effective Ways to Improve Your Customer Engagement
There are customers who will naturally be more inclined to engage with your company frequently. However, not all customers will just decide to be more engaged - unless you give them a reason to.
And why is this important? Because customer engagement can help improve your customer experience by a lot. When people are more involved in what they are doing, they will automatically care much more about it.
When you allow your customers to be more engaged with your company, they will feel a stronger reason to stay with you and with everything you have to offer. This will improve your brand loyalty and help spread the word about your good work.
So, without further ado, let's delve deeper. Here are four ways in which you can engage your customers more.
1. Create a community for your customers
People love being part of a tribe; that's simply in human nature. We love having our own communities with like-minded people, where we can share emotions, exchange ideas and create lasting relationships with other members.
Create a community for them and give them a reason to stay. There are more ways than one to create an engaging community: it can be a customer forum on your website, a hashtag for social media (Twitter, for example), a subreddit thread, a Facebook group (they are still very effective), etc. Pick the ones that work best for you, and let the customers engage in conversations, share advice and keep the community vibrant.
2. Leverage your employee branding
Human connections will always be a driving force behind good business. When a customer feels they know someone from a company more personally, it will increase their trust in the company - and its products or services.
Allow your employees to brand themselves on social media by sharing their work updates, interesting news about their work, and by presenting them as people, with their hobbies, interests, and out-of-work activities. Customers will thus have a chance to get to know your company more closely.
In turn, this will allow your employees to establish stronger connections with the customers, and customers will engage with them on social media and across all the touchpoints along the buyer's journey.
3. Be active on all your channels
The omnichannel approach is fundamental because it allows your customers to have a unified experience with your company. When there are several options on the table, customers can choose a different one depending on the day, their current mood, current needs, type of problem they want to solve, etc.
Therefore, make sure that you don't leave behind any of your communication channels. Be active on social media, post questions and answer in the comments, ask questions on your customer forum, keep your customer support strong, update your newsletter with valuable information, etc.
4. Offer relevant, actionable content
Having good content is a prerequisite for long-term success. That is why it's crucial to invest enough time, effort and resources into creating good content for your customers.
The content you create should be both relevant to your customers' needs, but also actionable. For example, if you're making a social media post, make it so that your customers would want to like it and share it with their online connections. If you're creating a newsletter, be sure to add a link with a CTA, inviting your customers to visit the link and learn more. In a YouTube video, ask them to subscribe to your channel and give you a thumbs up.
The better the content you create, the more happy and engaged customers you will have. And this will be a driving force behind your exquisite customer experience.