Scoring of Entries

Our aim is to provide a robust and transparent Judging Process that provides clarity and confidence to all involved.

Entries are scored using pre-determined criteria, with written entries being assessed to provide short-listed Finalists who make 15 minute presentations to a panel of Judges. Scores are generated from a combination of the written entry and the live presentation.

Winners from each category are identified based on the highest score. An overall Winner across all Categories in the International Customer Experience Awards will also be announced based on the highest score overall in each of the Awards.

All Finalists will receive benchmarked feedback reports to help enable continuous improvement, showing their performance against other Finalists, including Winners.

There are a standard set of 7 Criteria across all of the Categories. Each Criterion has 100 marks available. All 7 criteria will be used for both the short listing of Finalists (by the Screening Panel) and for scoring written entries by the Finalist Judging Panel. Finalist presentations will be scored against criteria 2-6 only.

Please click on the “Scoring Entries pdf” button below for further information on the scoring process and how entries are scored, including the criteria questions as they will be shown on the official Entry Form.

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