Hannah has spent 15 years in FTSE1000 businesses in construction & financial services. Heading up CX teams, research & insight. Hannah founded Yak CX in 2019 to help companies develop better listening programmes and create experiences with a foundation of solid customer understanding. A published author Hannah has written chapters for two best selling Customer Experience books. Based in the Midlands (UK) Hannah also run the CXPA Midlands network and events.