Head of CX
Bas Verster has implemented best in class Customer Experience functions to strengthen the brand and increase customer satisfaction and has led operations departments. Building key organizational capabilities with significant impact on business performance, people development and process management Bas has improved their service delivery and transformed and optimized the employee and customer experience. Bas is currently finishing his first book “The CX Pitch” based on his experiences in various companies and countries in alignment with the CXPA framework. Bas will show you how to launch your customer experience practices in 10 steps.