Federico Cesconi is the Founder and CEO of SANDSIV, a leading customer experience management company. Before founding SANDSIV, Mr. Cesconi rose through the ranks at Switzerland&rsquo's Cablecom Gmbh. A successful four years as Cablecom&rsquo's Head of Customer Information Management led Mr. Cesconi to be named Head of Analytical CRM and Director of Customer Insights & Retention and finally the company’s Director of Business Intelligence. An avid cyclist, he began his professional career with bicycle pioneers Ritchey Design in San Francisco. While at Cablecom, Mr. Cesconi earned an MBA in Business Administration from the University of Wales, building on the Doctorate of Law awarded to him by the Università degli Studi di Milano. With SANDSIV, Mr. Cesconi has brought AI-driven customer experience solutions to customers including MTN group, AXA Group, Poste Italiane, Swisscom, A1 Telekom, and Roche.