Since 2012, Louise has been running Awards Writers, a specialist awards-writing consultancy. Working with a small, hand-picked team of fellow experts, Awards Writers has secured trophies for individuals and businesses of all sizes across all sectors. A staggering success rate of 80% of being entries shortlisted and around half going on to win keeps clients coming back year after year. Louise's track record for success led to an approach from NHS Employers to write a guide to write award entries for NHS communications teams and a training programme to complement the guide. The Telegraph came to Louise seeking her expertise when setting up their Trade Awards, and she wrote the tips for entrants when the awards launched.